Reputation is a term that is used within a Guild or Arena. As for in the guild, you are able to gain reputation through Dungeon Raids, converted loot from bosses, donations, and a combination of all members DKP. Within the Arena you gain reputation by battling and each difficulty determines the amount gained.
With a certain amount of reputation gained, a guild can increase its level or the player can earn Arena Titles for extra bonuses.

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